Cell: 210.724.0636
Fax: 210.649.2700

Vanessa Kae Jupe


Texas/New York
vjupe at sbcglobal.net

WEB & INTERACTIVE MARKETING MANAGEMENT
Online Development • Web Design & Production • Project & Team Leadership

Dedicated web and marketing manager with over seven years of experience directing online and interactive marketing and web production for a wide range of business clients and audiences. Results-focused leader with proven success in identifying new revenue opportunities, building productive online partnerships, and overseeing key projects and team members. History of significantly increasing revenues and website hits while producing substantial cost savings. Proven ability to work under pressure to deliver quality projects on time and within budget while maintaining maximum flexibility for changes.

Core Competencies
  • Website Management
  • Web Content Development
  • IT Consulting & Support
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Campaigns
  • Search Engine Marketing (SEM)
  • Contract Negotiation
  • Budget Administration
  • Relationship Management
  • Web/interactive marketing, PPC, SEO and print campaign management
  • Content production, copy writing and editing for award winning website (Communicator award) and email newsletters
Employment History

Freelance Designer / Team Manager

January 2002 - Present

Sa-Voir, San Antonio, TX
Organize and manage development team for multiple Websites and new technologies. Create marketing media for clients, including Web, print, and 3D graphics, as well as e-Commerce and catalog sites, promotional videos, write-ups, and features. Serve as Web and IT consultant to various clients

Web Producer

October 2007 - February 2009

DIRECTV, Inc., New York, NY
Project management of national entertainment focused campaigns. Act as liason between business marketing groups, creative group and IT development group. Analyze business requests and create project strategies. Manage priorities, deadlines and deliverables from creative team. Conceptualize and execute complex marketing tactics across DIRECTV.com website.

  • Create and manage special projects for entertainment and commercial business verticals, running concurrent project strategies for both English and Spanish language sites.
  • Manage content creation and integration for refresh of entire Premiums vertical on a monthly basis.
  • Develop promotional strategies for pay per view product on both existing customer and prospect facing areas of website.

Marketing Manager

October 2007 - February 2009

Austin-Lehman Adventures, Billings, MT
Successfully directed Web and interactive marketing, PPC, SEO, and print campaign projects; executed marketing and advertising budgets. Analyzed ad options to maximize exposure and click-through at best value; negotiated lower rates for Web and print advertising. Built relationships with new industry partners to launch sweepstakes / promotions. Defined and launched Web 2.0 / Social Media integration strategies. Oversaw graphic designer in creating ads; worked closely with marketing managers and programmers on ad copy, size, and placement. Collaborated with creative agencies to ensure on-time delivery and integration of third-party Website design and development. Produced webpages for ALA site and social networking website, wrote business cases and analyzed traffic.

  • Completed new site launch and renovation for current company Website (austinlehman.com) that won 2008 Communicator Awards announced by International Academy of the Visual Arts.
  • Conceptualized, created, and implemented online promotions that increased Website hits by 40% within three months.
  • Project managed and launched new social network site; saved company 10 times initial cost estimates by researching and selecting India-based development firm.

Interactive Marketing Web Producer

October 2006 - October 2007

JetBlue, New York, NY
Oversaw projects with teams from multiple corporate groups, resulting in exceptional Web promotions such as Cities Project, TrueBlue $50 off promotion, Best Fare Finder, JetBlue 7-Year Stretch, Elevation, and The Simpsons Movie. Led projects from conceptualization through completion; developed and presented proposals; created and managed all content on Jetblue.com, mini-sites, and sweep/stakes pages. Coordinated with Brand, Legal, Analytics, and Sales groups on time-sensitive promotional Websites. Led meetings with Interactive Marketing group to develop ideas for Web-based landing page and layout. Acted as liaison between marketing and IT for new Website features and enhancements. Selected as team captain for “Fun Day” activity; led group to First Place overall and Spirit Award.

  • Planned, organized, and developed month-long promotional micro-site and sweepstakes that increased email subscriptions by 300% and generated more than $90,000 in revenue.
  • Won 2007 Best in Class Award: Airline, Interactive Media Council, as well as 2006 Design Distinction Award, International Design Magazine for jetblue.com redesign with HUGE.

Photographer, Photo Editor, Office Manager

August 2005 - October 2006

Kirkwood Studios, San Antonio, TX
Created and implemented marketing strategy, plan, and graphic designs for advertisements. Generated new clients, sold portraits and packages, and scheduled appointments. Developed new website for studio as well as all e-mail marketing.

  • Grew revenue by 30% to 50% per seasonal promotion through development of mail-outs.
  • Increased specific annual event revenue by 60% through compelling method of presenting proofs.

Consultant

November 2003 – January 2004

The Scooter Store, New Braunfels, TX

  • Design new internal e-commerce system (flow and layout)
  • Prepare presentations covering user interaction with website for supervisors and programmers
  • Develop marketing proposal for site overhaul and product positioning

Internet Marketing Coordinator

March 2003 – September 2003

Spurs Sports & Entertainment, San Antonio, TX
Designed and implemented Internet and E-News marketing strategies. Managed and created content that increased site stickiness for Spurs.com, SaSilverStars.com, SaRampage.com, and SBCCenter.net.

  • Determine and implement successful internet and E-News marketing strategies
  • Developed plan for Internet-based revenue that generated $7,000 in first two weeks; created first live webcam feed for Spurs.com; assisted in increasing monthly hits from 1 million to 5.7 million.

Personal Assistant to Sales Manager

June 2002 – March 2003

Waste Management, San Antonio, TX

  • Assist Sales Manager with daily tasks and provide direction to her staff
  • Create queries, manage databases, and run reports for Sales Manager
  • Calculate compensation for sales people and create related spreadsheets
  • Responsible for correspondence, telephone calls, and errands

Site Manager / Designer

September 2000 – June 2001

HealthyPlace.com, San Antonio, TX

  • Web design, administration and production
  • Researched topics to develop mental health pages and write articles
  • Developed new communities within the portal
  • Created first forum and led discussions with users to improve site stickiness and traffic
  • Recruited conference guests and administered conferences
  • Edited copy of chat transcripts and trained guests on chat software
  • Recruited sites outside of HealthyPlace.com to join portal
Education

University of the Incarnate Word, San Antonio, TX
Major: Computer Information Systems; Minor: English
Named Outstanding Student in Information Systems
3.9 major GPA, 3.7 overall, Cum Laude

May 2002
Bachelors of Business Administration

Skills & Certifications

Communication:

  • Excellent written and verbal communication skills
  • Deadline driven and adept at creating and delivering informative, compelling presentations
  • Adept at creating and delivering informative, compelling presentations
  • Hands-on experience in many different areas of publishing and promotions
  • Able to delegate responsibility effectively to many different types of people

Computer Skills:

  • HTML, CSS, DHTML, JavaScript, ASP, Adobe PhotoShop, Dreamweaver, Acrobat, CuteFTP, Interwoven, ATG, video editing and encoding
  • Certifications: RIM BlackBerry Specialist; Microsoft Office User Specialist; Microsoft Certified Professional
  • Operating Systems: both Windows and Macintosh platforms
  • SABRE; Microsoft Office (Word, PowerPoint, Excel, Access, Visio); PeopleSoft; Webinar Software; Survey Software (Survey Monkey, SilverPop, etc); project management software